Sql Server Escape Sequence

Some times we are required to put ‘(Quotation Mark) in our sql stored procedure query.But ‘(Quotation Mark) will use for operation in sql server stored procedure. You can use escape sequence here.
for example you want to put ‘jalpesh’ in stored procedure then you should give
print ”’jalpesh”’
here first two quota ion mark counted as escape sequence and then the third ‘ are counted as character.